KIDS DESIGN MARKET
IN METROPOLIS SHOPPING CENTER
IN METROPOLIS SHOPPING CENTER
General description
◼︎ KIDS DESIGN MARKET in METROPOLIS - it is more that 30 kids mono and multi-brand shops that will sell their exclusive products during 1 month period
■ An integral part of the event will be numerous activities for children and their parents – workshops, master-classes, theatrical and musical performances, DJ sets, art installations and much more
◼︎ KIDS DESIGN MARKET will get an extensive coverage in media, mainly through internet, press and radio channels
■ The project of this level and theme will be organized in Moscow for the first time.
■ An integral part of the event will be numerous activities for children and their parents – workshops, master-classes, theatrical and musical performances, DJ sets, art installations and much more
◼︎ KIDS DESIGN MARKET will get an extensive coverage in media, mainly through internet, press and radio channels
■ The project of this level and theme will be organized in Moscow for the first time.
Location – METROPOLIS Shopping Center, Phase 2
METROPOLIS Shopping Center was opened in 2009. METROPOLIS is conveniently located on the Leningradskoe highway near the metro station "Voikovskaya" in the North-West district of Moscow. It takes only 15 min drive to get to the city center.
Metropolis is one of the most visited shopping centers in Moscow city center: average statistics per year is 20 mln visitors.
In august 2016 the second phase of the shopping center will be opened. New METROPOLIS will bring together the existing and under construction building. New shops, cafes and restaurants
will become another center of attraction for customers who value diversity. As a result, METROPOLIS will have 120 000 m2 of leasable area and 4,000 parking places.
Metropolis is one of the most visited shopping centers in Moscow city center: average statistics per year is 20 mln visitors.
In august 2016 the second phase of the shopping center will be opened. New METROPOLIS will bring together the existing and under construction building. New shops, cafes and restaurants
will become another center of attraction for customers who value diversity. As a result, METROPOLIS will have 120 000 m2 of leasable area and 4,000 parking places.
METROPOLIS Phase 2 – facts and figures
▾ 38 123 m2 of leasable area
▾ More than 120 new shops and cafes
▾ 1,166 new parking places
▾ In the third quarter of 2016 METROPOLIS will be directly connected to the station of the Moscow Ring Railway. The traffic prognosis for MKZhD is 300 mln people per year
▾ More than 120 new shops and cafes
▾ 1,166 new parking places
▾ In the third quarter of 2016 METROPOLIS will be directly connected to the station of the Moscow Ring Railway. The traffic prognosis for MKZhD is 300 mln people per year
KIDS MARKET Concept
● Period: October, 27 – November, 27 (32 days)
● Number of participants: 30-50
● Location: 1st floor, main atrium
● Area: 360 m2
● Trade equipment and decorations for the market are provided by Smart Fashion
● Period: October, 27 – November, 27 (32 days)
● Number of participants: 30-50
● Location: 1st floor, main atrium
● Area: 360 m2
● Trade equipment and decorations for the market are provided by Smart Fashion
Prior location
KIDS MARKET Layout example
Tenant Mix
• KIDS CLOTHES AND SHOES
• KIDS GADGETS AND ACCESSORIES
• TOYS (SOFT, WOOD ETC.)
• KIDS FURNITURE
• BOOKS AND GOODS FOR SCHOOL
• GIFTS AND SOUVENIRS
• CHOCOLATE, CANDIES AND OTHER FOOD
• KIDS GADGETS AND ACCESSORIES
• TOYS (SOFT, WOOD ETC.)
• KIDS FURNITURE
• BOOKS AND GOODS FOR SCHOOL
• GIFTS AND SOUVENIRS
• CHOCOLATE, CANDIES AND OTHER FOOD
Preliminary visualization
Market format
◆ 3 sq.m Unit for each Operator (2m x 1.5m)
◆ 1.5 sq.m Unit space for Small Operators (1m x 1.5m)
◆ Stage with Seating Units, Sound System, Light Systems
◆ Press Walls, Changing Rooms, Mirrors
◆ Tenant rotation
◆ 3 sq.m Unit for each Operator (2m x 1.5m)
◆ 1.5 sq.m Unit space for Small Operators (1m x 1.5m)
◆ Stage with Seating Units, Sound System, Light Systems
◆ Press Walls, Changing Rooms, Mirrors
◆ Tenant rotation
Events
● Regular master-classes by participating designers (handmade presents, toy making, clothes customization, drawings contests etc.)
● Soap bubble show, the day of Anime, culinary workshops etc.
● Presentations of designers' collections
●Kids the atrical and musical performances
● Live DJs
● Art installations
● Charity Shop collaborations
● Regular master-classes by participating designers (handmade presents, toy making, clothes customization, drawings contests etc.)
● Soap bubble show, the day of Anime, culinary workshops etc.
● Presentations of designers' collections
●Kids the atrical and musical performances
● Live DJs
● Art installations
● Charity Shop collaborations
PR support
▾ Project announcement in print and online media
▾ Info-partnership (radio station, press, internet)
▾ Promotion through social media
▾ Publications by popular bloggers
▾ Project announcement in print and online media
▾ Info-partnership (radio station, press, internet)
▾ Promotion through social media
▾ Publications by popular bloggers
Why to participate?
◇ Increase demand for Your products
◇ Attract interest and create desire
◇ Teaching potential customers
◇ Stipulating direct sales
◇ Supporting the launch of the new products
◇ Attract interest and create desire
◇ Teaching potential customers
◇ Stipulating direct sales
◇ Supporting the launch of the new products
What do partners of KIDS MARKET get?
◇ Space for promotions: promo place in METROPOLIS at a discounted rate + integration into the creative space
◇ Best promo locations are booked for project partners
◇ Communication package: logo placement / communication in various channels
◇ Individual approach and non-standard solutions
◇ PR support (TBD)
◇ Best promo locations are booked for project partners
◇ Communication package: logo placement / communication in various channels
◇ Individual approach and non-standard solutions
◇ PR support (TBD)
Participation
Participation fee is formed by price of promo places in METROPOLIS, while discounts for placements and integration into KIDS MARKET project are an additional bonus.
1
Promo place, category 1
Prior location (main atrium), minimum size of promo stand is
100 m2
4 weeks - 1 800 000 RUR
40 % discount is applicable
100 m2
4 weeks - 1 800 000 RUR
40 % discount is applicable
2
Promo place, category 2
1st floor, maximum size is 9 m2
4 weeks - 500 000 RUR
40 % discount is applicable
4 weeks - 500 000 RUR
40 % discount is applicable
All prices are VAT exclusive.
